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PURUS INNOVATION AWARD
The Award for Intelligent Products and Solutions
The Purus Innovation Award (PIA) is one of the most coveted industry awards of its time and reflects the great innovative strength of CMS Berlin. This year, on the occasion of CMS Berlin 2025, it will once again honor the outstanding innovations of the cleaning industry, which will be presented at the leading trade fair for cleaning and hygiene from 23 to 26 September.
All registered exhibitors and co-exhibitors at CMS Berlin 2025 can now apply for the prestigious industry award. The closing date for entries is June 13, 2025
The award for innovative achievements in the cleaning industry honors products, tools and systems that impress with their high application quality and outstanding overall concept. The PIA is awarded in six categories: cleaning machines, robotics/AI, equipment, washroom hygiene, digital tools and systems and cleaning agents.
New this year is the Robotics/AI category, which takes into account the increasing use of intelligent technologies in professional cleaning.
Jury
CMS Berlin is the innovation showcase for the industry. On four days of the trade show, the exhibitors' innovations are not only visible but can also be experienced in a unique way.
The products awarded by the PIA jury in a two-stage evaluation process are united by their outstanding innovative quality.
The renowned nine-member jury combines industry expertise, a flair for innovation and an eye for future-oriented developments.

Chairwoman
Tanja Čujić
- Member of the Board of Directors of Bundesinnungsverband des Gebäudereiniger-Handwerks - Public Relations Committee
- Managing partner at Čujić Gebäudedienste GmbH

Vice-Chairman
Sascha Hartmann
- Helios Kliniken GmbH
- Head of Central Cleaning Service
- General Manager

Jürg Brechbühl
- President of the Employers' Association of Building Service Providers, Allpura Switzerland
- Member of the European association FIDEN
- Member of the Board of the Swiss Employers' Association
- Owner of JLSL Consulting GmbH

Prof. Dr. Benjamin Eilts
- Professor of applied cleaning and hygiene at the university Albstadt-Sigmaringen

Günter Herkommer
- Editor in Chief rationell reinigen
- Holzmann Medien GmbH & Co. KG
- Media partner

Gerhard Komarek
- Federal Guild Master of the Austrian Chamber of Commerce for Monument, Facade and Building Cleaners
- Managing Director Sigron Handels- & SchulungsgmbH Austria

Martin Lutz
- Chief Executive FIGR
- Lutz-Fachbücher
- State approved cleaning and hygiene technician
- Building cleaning master craftsman
- Publicly appointed and sworn expert for the building cleaning trade

Fadime Sarikaya
- Market expert for strategic sustainable procurement management
- Shareholder sarikohn GbR
Review: Winner in 2023
Participate in the Purus Innovation Award as an exhibitor
Innovation deserves recognition! The Purus Innovation Award recognizes pioneering products, tools and systems that are revolutionizing the cleaning industry. Take advantage of this unique opportunity to present your solution to a broad specialist audience and position yourself as a pioneer in the industry.
Purus Innovation Award 2025 - your chance for maximum visibility and industry awareness!
Apply now and help shape the future of cleaning technology!
Are you an exhibitor at CMS Berlin 2025 and have developed a groundbreaking innovation in the field of cleaning, hygiene or sustainable solutions? Then take your chance and apply for the Purus Innovation Award 2025! As one of the most prestigious innovation awards in the cleaning industry, it offers you the perfect platform to put your product or system in the spotlight.
Why take part?
✔ Competitive advantage & market lead: The Purus Innovation Award is a seal of quality for outstanding solutions and underlines your position as an innovation leader. By using the official “Purus Innovation Winner” label, you sustainably increase your credibility and brand visibility.
✔ Visibility and reach: All finalists are presented in two guided innovation tours. These themed tours enable trade visitors to get to know your innovation in practice and find your stand in a targeted manner.
✔ Maximum industry awareness: Benefit from exclusive media and press coverage as well as additional visibility on our social media channels.

Where does your innovation fit?
🔹 Cleaning machines
🔹 Robotics and AI
🔹 Equipment
🔹 Washroom hygiene
🔹 Digital tools and systems
🔹 Cleaning agent

Register now until June 13, 2025!
Don't miss your chance to present yourself as an innovation leader in the industry. Apply today for the Purus Innovation Award 2025 and benefit from maximum visibility!

Important!
- Please read the conditions of participation carefully.
- Please be sure to fill out the PDF forms on your computer!
- Do not print and/or scan PDFs! Only intact PDF forms can be used.
- Please note the maximum number of characters. The text must fit completely into the text window.
- Send the documents by e-mail to CMS-PIA@messe-berlin.de by the deadline.
🔽 Download the registration documents directly here:

Forms for the respective categories:
- Cleaning machines:
Cleaning machines - details (PDF, 124.3 kB)
Cleaning machines - calculation scheme (XLSX, 25.6 kB)
- Robotic and AI:
Robotic and AI - details (PDF, 121.6 kB)
Robotics - calculation scheme (XLSX, 23.5 kB)
- Equipment:
Equipment - details (PDF, 122.3 kB)
- Washroom hygiene:
Washroom hygiene - details (PDF, 124.9 kB)
- Digital tools and systems:
Digital tools and systems - details (PDF, 106.1 kB)
- Cleaning products:
Cleaning products - details (PDF, 113.5 kB)
Partners

Media partner
rationell reinigen – Gebäudedienste
Trade journal of Holzmann Medien GmbH & Co. KG
Gewerbestraße 2, 86825 Bad Wörishofen, Germany