Press Release

Invitation to the Industry Talk with subsequent Q&A

The industry talk with the supporting associations is the kick-off on September 21 including the following speakers:

• Dirk Hoffmann, CFO Messe Berlin GmbH

• Thomas Dietrich, National Guild Master of the Building Cleaning Trade (BIV)

• Frank Ulbricht, Chairman of the Cleaning Systems Trade Association in the VDMA

• Markus Häfner, Chairman of the Building Cleaning Department of the Hygiene Industry Association (IHO)

The panelists will discuss the challenges and trends facing the industry. The main topics will be the effects of the pandemic, demands on the new German government, sustainability, digitization and the shortage of skilled workers. In addition, the focus will be on the extent to which users and industry can complement each other in their tasks for the future.

This will be followed by a live Q&A with the managing directors of the associations, exclusively for interested journalists in the digital CMS PLUS Press Café.

The Press Café can be found on the CMS PLUS home page in the Virtual Café section on September 21. Here you can ask your questions live. Please note that registration on the platform is required for participation.

The big plus of CMS Plus - network with the decision makers of the industry

Visitors can now register free of charge. Representatives of the press and media also have the opportunity to create a personal profile, get an overview of the interactive possibilities at CMS Plus and arrange initial appointments!

• Experience the live launch of the platform on September 21, 2021.

• Get to know the participating companies with their product portfolios and exciting company content.

• Get in touch with all participants who have a visible profile via audio/video calls or chat.

• Export all scheduled appointments to your calendar (e.g. Outlook).

• Call up the program highlights on-demand on this platform as a follow-up to each Theme CMS update!

CMS Plus is not a digital alternative, but the consistent further development of the analog CMS Berlin. As a digital companion to the presence event, CMS PLUS offers the cleaning industry interactive elements for even more exchange, communication and networking.

Starting in January 2022, the industry's trend topics will be highlighted in theme weeks on a quarterly basis. The first topic will be sustainability, followed by training and recruiting, mobility cleaning and digitalization. The complete schedule of topics up to CMS Berlin 2023 can be found online.

What can you expect on our stages in September?

Participants can look forward to well-known names and current topics from the industry such as Stephan Schwarz, Managing Partner GRG Services Berlin GmbH & Co. KG on the subject of "Daytime Cleaning" or Martin Lutz, Managing Director at FIGR Forschungs- und Prüfinstitut für Facility Management GmbH, with the question "How clean does it have to be?".

Other representatives of facility services, cleaning industry and housekeeping, as well as our associations, will be offering exciting and entertaining panel discussions to an audience hungry for information. Tune in!

Register now

Use the time now to register free of charge and create your profile before the CMS Plus launches on September 21.

About CMS Berlin

Occupying an area of more than 31,000 square metres in the halls and on the outdoor display area, around 450 exhibitors, the highest number to date, took part in CMS Berlin 2019. Coming from 25 countries, they provided a comprehensive overview of the products and services from every branch of the commercial cleaning industry. Some 25,000 representatives of the industry, including around 21,000 trade visitors from 80 countries and every cleaning market, came to the four-day cleaning trade fair to find out about the latest products and services on the commercial cleaning market.

CMS Berlin is organised by Messe Berlin GmbH. The following associations are supporting the event: the Federal Guild Association of the Cleaning Trade (BIV), Bonn, the Cleaning Systems Trade Association in the German Mechanical Engineering Industry Association (VDMA), Frankfurt/Main, and the Hygiene Industry Association (IHO), Frankfurt/Main.

More Information: www.cms-berlin.de
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